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Evening Standard
Evening Standard
Politics
Sonja Tutty

Fact check: Polling company registered at an address months after Reform UK left

Reform Reform UK United Kingdom Companies House
Reform changed to a different address in August 2024 (PA) - (PA Archive)

A widely shared online post claimed polling firm Merlin Strategy and political party Reform UK had the same address and implied a connection between the organisations.

The post read: “A ‘polling company’ pushing a poll claiming Reform is the most trusted on the economy … turns out to be a brand-new company registered at the EXACT same address as Reform UK.”

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