It’s not been long since the word mewing made its way into the popular conscience. Fun to say, but less comfortable in practice: it’s the act of placing your tongue on the roof of your mouth to mime a stronger jawline. And it was suddenly being seen in classrooms all over London, much to the lament of teachers.
And the pursuit of a sculpted lower face now seems to have spawned another more involved ritual: chewing very tough, ‘facial fitness’ or ‘training’ gum.
