Faced with a shrinking enrolment for the undergraduate programmes they offer, the colleges in central Travancore are now taking the battle to recruit students into the virtual world.
Institutions such as CMS College in Kottayam and St. Berchmans College in Changanassery, among others, are leveraging reels and short videos for promotional campaigns, recognising the importance of these innovations in the upcoming academic year’s student recruitment drive.
