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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Facebook Tanked Its 'Watch' Streaming Biz to Keep Netflix Spending Hundreds of Millions of Dollars on Ads, Class-Action Antitrust Suit Reveals

Red Table Talk.

A just-surfaced class-action antitrust suit filed by adverting customers against Facebook parent company Meta accused the social network operator of tanking its own streaming platform, Watch, just to appease one of its biggest advertising clients. 

The complaint accuses Meta of being way too tight with Netflix co-founder and former CEO Reed Hastings, who sat on the Facebook board from 2011-2019. The plaintiffs also say that Netflix, which upped its yearly spend with Facebook from $150 million - $200 million in 2019, when it was also provided with user analytics, received access to the private direct messages of Facebook users. 

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