Back in 2021, after years of negative press and privacy scandals, Facebook unveiled one of the most surprising rebrands of the decade so far. While the social media platform itself kept the Facebook name, the parents company, the one that also owns Whatsapp and Instagram, became Meta.
The whole thing coincided with Mark Zuckerberg declaring the metaverse "the successor to the mobile internet", and pouring billions into the project. Zuckerberg's vision has faced ridicule for years, but this week it was dealt its biggest blow yet – one that might cement 'Meta' as one of the worst rebrands of all time.
