Twenty-one years after Facebook’s launch, Australia’s top 25 news outlets now have a combined 27.6 million followers on the platform. They rely on Facebook’s reach more than ever, posting far more stories there than in the past.
With access to Meta’s Content Library (Meta is the owner of Facebook), our big data study analysed more than three million posts from 25 Australian news publishers. We wanted to understand how content is distributed, how audiences engage with news topics, and the nature of misinformation spread.
