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The Guardian - US
The Guardian - US
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Arwa Mahdawi

Facebook asked for nudes to help stop revenge porn and it worked. Can our culture change next?

The non-consensual distribution of intimate images is a massive and fast-growing problem.
The non-consensual distribution of intimate images is a massive and fast-growing problem. Photograph: Nicholas Bell/Alamy

Facebook’s revenge porn plan is working

Would you send your nudes to Facebook? Would you trust a company famous for its somewhat loose approach to data privacy with intimate photos of yourself? The answer, for a lot of people, is “hell no, are you out of your mind?” Five years ago Facebook (which is now Meta) asked Australians for their nudes in a pilot effort to develop a tool to stop the non-consensual distribution of intimate images; the response was sceptical to say the least. In a surprising twist, though, it looks like Meta’s tactics to stop revenge porn are actually working.

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