The Football Association has told an under-10s football team that they must cease their sponsorship deal with Hooters "reinforce their understanding" of the regulations. The governing body said they have not been by the approached by the club regarding the deal, and that "the request would have been declined" anyway.
Hooters said it had agreed to sponsor Burton Joyce's Under-10 team for their forthcoming youth football season. The American chain of sports bars, known for having waitresses in revealing outfits, has a long-standing restaurant in Nottingham and is opening a second venue in Liverpool soon.
Hooters Nottingham announced news of its plans to sponsor the team on Thursday, September 1, in a Facebook post. Alongside pictures of the players posing with two waitresses from the restaurant, the caption read: “Hooters Nottingham are proud to be the new sponsors of Burton Joyce U10s. We wish you all the luck this season boys. Go smash it.”
