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Motorsport
Motorsport

F1's deal with Apple questioned despite continued growth after Liberty Media earnings report

Apple F1 Liberty Media United States Apple TV+ Imax Tim Cook Mercedes

Apple was announced as the exclusive Formula 1 broadcast partner in the United States from the 2026 season in October 2025, and while the new deal is understood to be worth $50million more than ESPN's previous contract, questions have been raised about whether it was the right call for Liberty Media.

During a Q&A session with analysts following the release of Liberty Media's earnings report, the American media company faced questions about whether the new deal with Apple would lead to the continued growth of F1.

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