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Benzinga
Benzinga
Business
Jeff Vasishta

F1's $293M 10-Day Haul Lands Apple Its First Box Office Smash, Giving Formula 1 Huge U.S. Visibility

Abu,Dhabi,,United,Arab,Emirates,-,December,05,,2024:,Brad

Apple’s (NASDAQ:AAPL) racing drama “F1 the Movie” roared into theaters, generating an impressive $144 million in global revenue, which included $55.6 million in North America, making it the tech company's biggest opening ever for an original film. After 10 days, it has amassed $293 million — amongst Pitt's highest-grossing movies — according to Screen Rant.

Footage included real Formula 1 cars, immersive paddock access shot at actual F1 races.  Its success could have changed the fortunes for both the sport in the U.S. and Apple+, Deadline reports.

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