Eagle-eyed Formula 1 fans spotted the moment Sky Sports reporter Martin Brundle paid no notice to one of the biggest businessmen in the world during his grid walk at the United States Grand Prix.
Brundle's pre-race journeys up and down the grid have become a vital part of the race day experience for TV viewers. As well as providing excellent insight and some brilliant interviews, the grid walks have also produce some hilarious moments – especially at the race in Texas.
It was only last year that he had an infamous run-in with a bodyguard while trying to chat with rapper Megan Thee Stallion. Afterwards, he said he had no problem with people not wanting to stop and chat, but demanded "respect on our patch" from celebrities invited to visit F1 races.
Alas, he received another high-profile snub this year as Brad Pitt did everything he could to avoid being collared for a chat by Brundle. Undeterred, the former F1 driver still managed to have conversations with music megastar Ed Sheeran and Green Day drummer Tre Cool.
But when he crossed paths with Apple chief executive Tim Cook, there was no conversation. Instead, Brundle simply wanted the billionaire to move out of the way so he could get a closer look at Lewis Hamilton's car on the grid, which was having some late work done on it by Mercedes mechanics before the race.
"Hang on a minute, what's going on here?" said Brundle as he quickly changed direction and made a beeline for the Mercedes car. Cook was stood by Hamilton's car watching the mechanics change the brake materials, but Brundle appeared not to recognise him as he said "excuse me, please" before pushing his way past.
As clips of the interaction were posted online, fans couldn't help but have a giggle at the incident. One called it a "baller move" by Brundle, while another pointed out that, in the F1 world, Brundle is by far the more well-known of the two.
A third pointed out: "His job is to tell fans what is going on with the cars, not what an uninterested billionaire is doing at the race!" Another pointed out that the man stood next to Cook, who Brundle also squeezed past, was Apple's senior vice president Eddy Cue.
But that small moment was not the only time fans were talking about Cook. The tech boss was given the honour of waving the chequered flag to mark the end of the race, but was trolled by some fans online for his apparent lack of enthusiasm while doing so.
