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Autosport
Sport

F1 and Pacsun extend fashion licensing deal that aims to attract new Gen-Z fans

Formula 1 has announced what it calls a “multi-year” new deal with fashion retailer Pacsun, which produces clothes primarily for teenagers and young adults.

The two organisations have teamed up since 2022, when F1-branded garments began being sold in Pacsun’s 350 stores in the USA.

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