US pickup truck owners are famously brand loyal, with many of them driving models from the same automaker their entire life. However, the advent of all-electric trucks appears to disrupt this behavior, at least in this early stage where not all automakers have battery-powered models on sale.
Data from the Silverado EV Forum reveal an interesting trend among 2024 Chevrolet Silverado EV reservation holders who are also members of the online community. Of over 100 members who preordered a Silverado EV, more than 50% say they’re also considering an Ford F-150 Lightning.
