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The Guardian - UK
The Guardian - UK
Business
Words by Sarah Butler Photographs by Jill Mead

Eye-popping and under pressure: a unique London fashion street’s struggle

General views of Fonthill Road.
General views of Fonthill Road. Photograph: Jill Mead/The Guardian

There is oodles of lace, glinting diamante and enough sequins for several series of Strictly Come Dancing: no, it’s not the Met Gala but an unassuming street in north London where a quiet battle is under way to protect a hidden fashion treasure.

Almost 100 fashion stores, with names such as Bien Avenue, Cinderella and the sadly now defunct FFUK (short for Fast Fashion UK) are crammed into about 250m of Fonthill Road, tucked behind Finsbury Park station.

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