Extreme Cashmere’s Saskia Dijkstra – who founded the Amsterdam-based cashmere brand to create the ‘perfect jumper’ – is evangelical about garment care. When Wallpaper* visited the Extreme Cashmere studio in 2022, Dijkstra recounted taking one of her cashmere jumpers from a woman in the street in order to wash it properly for her (as she’ll tell you, cashmere ‘loves water’).
The idea of ‘care’ provides the impetus for Extreme Cashmere’s first boutique in St Moritz, Switzerland, a town with which the brand has longtime links. Last year, the company brought its colourful and comprehensive cashmere wardrobe to St Moritz’s Alpine slopes, photographing a campaign in the historic ski resort and taking over local restaurant Trutz. The team also worked with Super Mountain St Moritz – a concept store in the town – on a special pop-up, comprising both Extreme Cashmere classics (like the brand’s cult ‘Crew Hop’ sweater) alongside exclusives for the cold-weather locale.
