If 2024 was about maintaining the status quo, 2025 was the year ExpressVPN aggressively adapted its business model and technical backend to meet the modern user where they are. For a provider long known for its premium price point and rigid structure, the last 12 months have marked a significant pivot toward flexibility.
According to Andreas Theodorou, Head of Technical and Strategic Communications at ExpressVPN, the defining theme of the year was ensuring that high-level privacy tools weren't just available, but "accessible" and technically robust enough to survive the next generation of threats.
