The use of artificial intelligence (AI) in the media and entertainment (M&E) industry isn’t new. Recently, however, it’s increasingly being deployed on an unprecedented scale and for previously inconceivable functions. For example, Marvel recently employed AI to create the impactful opening credits to its new Secret Invasion series. Meanwhile, CGI teams working on the Indiana Jones: The Dial of Destiny film used AI to turn back the clock on Harrison Ford’s appearance.
Though it’s worth keeping in mind that the technology isn’t without controversary— taking the recent SAG AFTRA and WGA strikes as an infamous example—there is, however, little doubt that recent AI breakthroughs are helping to democratize the use of AI across the M&E sector.
