
As I’ve grown older and experienced the vagaries of my ageing memory, I’ve often reflected on the possibility of a miracle cure that would rejuvenate it. As if in answer to my wishful thinking, not one but several reports recently appeared simultaneously in the scientific news, highlighting a trending solution of which I was blissfully unaware.
A welter of articles – The Times of India, MSN, New York Post and others – spoke of an Indian herb called bacopa, or to give it its full botanical name, Bacopa monnieri, an aquatic flower. This wave of publicity resulted in a massive spike in interest: 2,000 monthly searches on Google and a weekly average of 13,000 views on TikTok.