‘Mid-strength’ is an emerging new drinks category that sits somewhere between full-strength and zero-alcohol.
A quarter of adults in Britain now ‘zebra-stripe’ – alternate between alcoholic and soft drinks – when they visit pubs and bars, while the concept of ‘sober-curiosity’ – that is, consciously choosing when and when not to drink rather than being completely teetotal or ‘a drinker’ – has sparked conversation and changed behaviour.
