At Tokyo 2020 there was dismay among UK Olympics lovers when the BBC provided a much more restricted offering than in London 2012 and Rio 2016 after the rights to the Olympics were sold to a US pay-TV company. These days, Warner Bros Discovery holds the main Olympics rights in the UK, with the BBC sub-licencing from the broadcaster.
At Paris 2024 the howls may be even louder because of the friendlier timezone, and people’s desire to watch their preferred events as they unfold throughout the day. So how can you get your Olympics fix, and why can’t you watch all of the action?