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The Hindu
The Hindu
Sport
Diksha Munjal, Saptaparno Ghosh

Explained | The IPL business model and how it compares to sports leagues globally

IPL NFL BCCI Disney+Hotstar Disney Star Gujarat Titans Liverpool Manchester United Star India Viacom

The story so far: The Indian Premier League (IPL) got richer by a whopping ₹48,390.5 crore ($6.2 billion) last week by negotiating a broadcasting rights deal for the five-season cycle from 2023 to 2027. As per data collated by ESPN Cricinfo, the rights for the 2023-27 seasons have been sold for double the price in comparison to that for 2018-22.

Mukesh Ambani-backed Viacom-18 bagged the digital broadcasting rights for ₹23,758 crore, replacing the incumbent Disney Star, which managed to retain the television rights for ₹23,575 crore. The rights to air IPL matches globally were shared between Viacom and Times Internet, for a total of ₹1,075 crore. Viacom also paid another ₹2,991 crore for a separate category of non-exclusive rights to air 18 crucial matches each season.

Making the announcement, BCCI Secretary Jay Shah said that IPL had emerged as the second-most valuable sports league in the world, after the American National Football League (NFL), also having surpassed the English Premier League (EPL), Major League Baseball (MLB), and National Basketball Association league (NBA).

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