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The Guardian - AU
The Guardian - AU
Entertainment
Bertin Huynh, Luca Ittimani and Alyx Gorman

Explain it to me quickly: What is aura farming, and is it cool or cringe?

Timothée Chalamet
Cool not cringe: Timothée Chalamet on the Dune: Part 2 red carpet. Photograph: Samir Hussein/WireImage

Bertin and Luca. You’re young people. Why are all the kids on my feeds suddenly talking about aura farming, and what does it have to do with Timothée Chalamet?

Who has more aura than the Dune saga’s prophesied leader Paul Atreides? Since that role, Chalamet has become one of the biggest stars in Hollywood. Aura farming is all about cultivating the coolest version of yourself. Think well-tailored suits, lots of grayscale, serious stares and sharp angles.

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