Penneys is the cornerstone of many Dubliner's wardrobe due to their super affordable prices but have you ever wondered why you always come out with more than you intended to buy.
It seems as though it is simply impossible to simply pop into Penneys for a single item without coming out with a huge haul.
Consumer expert Dr Amna Khan has claimed that Primark creates an experience for the customer that makes people want to stay there for longer.
