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Daily Record
Daily Record
Lifestyle
Jacob Rawley

Experts predict the next breakfast trend - and it's probably not what you're expecting

There have been a number of breakfast trends that have become popular, from overnight Weetabix to a very unique spin on the trusty fry-up.

A leading ingredients manufacturer has predicted the next big brekkie trend, and it might raise a couple of eyebrows. According to Macphie Ltd, pizzas are tipped to become a regular fixture on breakfast menus across the country in the next couple of years.

The Scottish ingredients giant supplies the hospitality sector, and has pointed out that more menus are serving breakfast versions of pizza. They can include toppings such as a traditional fry-up and toffee apple crumble for those with a sweet tooth.

Kirsty Matthews, Marketing and Insights Manager at Macphie, said: "More and more unique and wonderful pizza options are popping up on restaurant menus, pushing the boundaries of what is possible.

"The latest breakfast pizza trend has seen the concept we dreamed of as kids being brought to life, inspiring our chefs to let their imaginations run wild, creating some delicious and unique recipes to add to morning menus."

Breakfast pizzas can be served with eggs benedict among other morning meal fixtures (Macphie)

Right now, the Italian spin-off meal features on 2.9 percent of restaurant menus, a number that's predicted to soar to 15 percent in the next four years, according to data analysed by the Aberdeenshire-based food firm.

Pizza has never been more popular – despite the pandemic, sales have increased significantly – with the doughy dish remaining the highest-ranking craveable food item.

Innovation in pizza continues to soar and vegan has proven to be the fastest-growing pizza preference by far, climbing 187 percent on menus in the last three years. Alternative base sauces are now coming to the forefront too with more pesto, creamy alfredo, and sweet dessert pizzas toppings.

Kirsty continued: "With so many niche foodie trends appearing, the opportunities are endless – think fish and chips, nachos and sour cream, vegan macaroni cheese or a Sunday roast on top of a pizza.

"Because of their outstanding adaptability, a single Macphie product can be the starting point of an extensive range of different creations.

"Whether customers choose our pizza toppings, burger sauces, dessert parlour staples, or biscuit mixes, Macphie is a one-stop shop for creating an exciting series of flavour combinations.

"Pizza innovation and other unique foodie trends continue to soar and we can soon expect to see these items becoming more and more of a staple on restaurant menus, just as we have seen with breakfast pizza."

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