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Birmingham Post
Birmingham Post
Business
Jon Robinson

Experts on why Boohoo is in a better position than ASOS

Fast fashion giants Boohoo and ASOS endured a challenging end to last week as both revealed their struggles to keep shoppers spending.

Boohoo posted its first ever drop in UK sales while ASOS warned that its profits could slump to £20m this year, down from more than £190m last year.

Both companies experienced a surge in demand during the height of the Covid-19 pandemic but look to be finding it harder to maintain those levels of interest from potential customers.

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