Just when people were starting to understand “looksmaxxing,” another term, “hardmaxxing,” began to take over social media feeds.
The trend grew after looksmaxxing went viral online, with young men chasing sharper jawlines, stronger facial features, and what many call a more “ideal” appearance.
But while looksmaxxing often focuses on skincare, grooming, and fitness routines, hardmaxxing takes things much further.