While collectible Labubu dolls were all the rage in 2025, this year the spotlight has shifted to Squishy Dumpling toys, which tap into the same element of mystery by leaving consumers unaware of which colour they will receive.
Unlike the former, which did not target a specific age group, though, the latter is primarily marketed towards children, promising to engage their tactile senses.
Experts, however, have raised concerns over the toy, as some versions have been recalled after being found to contain cancer-causing chemicals.
