Walk into any corner shop and you’ll see them: colourful tins stacked beside the chewing gum, boasting flavours from frosty berry and lime storm to something called Tomorrowland. Welcome to nicotine pouches – the tobacco industry’s latest diversification strategy.
Marketed as “tobacco-free” but packed with nicotine, these small sachets promise a discreet buzz. Sales are rapidly climbing, and UK ministers are considering tighter rules. But are they helping smokers to quit – or hooking a new generation on nicotine? And what else are they doing to people’s health?
