British summer time has arrived, bringing with it scorching temperatures, reaching up to 30C in recent heatwaves, and a new seasonal trend born out of function and comfort necessity. A recent survey from retailer Next reveals that nearly half of all British women opt to forgo their bras when the temperatures rise.
Georgina Bibby, a technical bra fitting expert at Next, advises women against adopting this trend, despite soaring temperatures. Georgina explains how inadequate support caused by abandoning your bra can lead to changes in the shape and form of your breasts.
“We strongly advise against forgoing a bra in hot weather due to the lack of support and the subsequent impact it can have on the appearance of the breast. The primary function of a bra is to offer support to the weight and structure of the bust. Breasts consist of fat rather than muscle so inadequate support can lead to changes in both shape and form.”
