Today is Gold Cup Day at the annual Cheltenham Festival, and many punters in the sold-out crowd will be looking to place a bet on the horse they think is most likely to win the flagship event.
But according to one relationship expert, attending Cheltenham could make you more likely to cheat on your partner - thanks to a "pleasure drug" in your brain that is rife at sporting events.
Leading psychotherapist and couple's therapist Helen Villiers claims that Cheltenham is a great place for your brain to produce the pleasure chemical, dopamine, which makes us feel happy and is most commonly released through food, exercise, and sex.