Shoppers have been left questioning reality after spotting chocolate Easter Eggs in supermarkets across the UK in the first week of January.
With Christmas 2022 barely out of the picture, shopping centres have cleared the aisles of surplus Baileys, mince pies and boxes of Celebrations, Roses and Quality Street to make way for premium and own brand chocolate eggs.
While it happens every year, people are constantly left scratching their heads as to the reasoning behind selling stocks now, with Easter celebrations not actually taking place until April.