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The Guardian - US
The Guardian - US
Technology
Ramon Antonio Vargas

Expert calls Musk’s ‘Doge’ involvement ‘one of the greatest brand destructions’

Two men on stage
Musk and Trump in Philadelphia in March. Photograph: Nathan Howard/Reuters

The prominent US marketing professor Scott Galloway said Elon Musk’s decision to implement brutal job and spending cuts within the federal government on behalf of the Trump administration was “one of the greatest brand destructions” ever.

Speaking on Friday’s episode of the popular Pivot podcast, which he co-hosts, Galloway said Trump’s billionaire businessman adviser alienated the customer base of his electrical vehicle manufacturer Tesla – one of his most important holdings – while aligning himself with a president whose allies aren’t interested in the kinds of cars the company makes.

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