Expectations Muted for Apple’s New Headset

Market expectations are usually high when Apple (AAPL) introduces a new product.  However, with market attention now focused on anything related to artificial intelligence (AI), the release of Apple’s headset, the company’s first new product in eight years, has not stirred much excitement. Apple will unveil its headset on June 5, and projections for initial product sales are mixed.

When Apple unveiled the Apple Watch in 2015, the last time the company released a new product, expectations were high for the product’s uses and applications, especially in health care.  However, Mahoney Asset Management said Apple’s new “headset isn’t dead on arrival, but we don’t think it’s very exciting for people who aren’t gamers.”