In the South Carolina Republican primary, voters were asked about the candidate qualities that mattered most to them. The results showed that 37% prioritized a candidate who fights for people like them, while 33% valued a candidate who shares their values. Electability and having the right temperament were each considered important by only 13% of the electorate, indicating a lower priority for these qualities among Republican voters.
Notably, among Trump supporters, a significant 91% stated that they were voting for their candidate, with only 8% voting in opposition to the opponent. In contrast, among Haley supporters, 59% were voting for their candidate, while 40% were casting their ballot in opposition to Donald Trump.