Exeter digital marketing agency Optix Solutions has launched a new summer initiative enabling all team members to enjoy an earlier start to their weekend - by finishing at 3pm on Fridays throughout August.
The concept of ‘Summer Fridays’ isn’t new; in 1960s New York, advertising agencies closed early during the warmer months giving ad execs the chance to beat the traffic in the dash to their weekend haunts in the rural Hamptons.
Introducing a similar scheme to Optix was the brainchild of the company’s shadow board, a three-strong group of younger team members whose role is to bring fresh thinking and creativity to the digital marketing business.
