In a world where burgers are now “artisanally handcrafted,” coffee beans come with a provenance certificate, and corporate mission statements read more like abstract poetry than actual business objectives, it should come as no surprise that job titles have reached new levels of lavish inflation.
Where once upon a time, you’d walk onto a sales floor to meet a straightforward “salesperson.” Now, you’ll be introduced to a “Business Development Manager.” Stroll up to a company reception and you’re welcomed not by a receptionist, but by a “Director of First Impressions.”
