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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Matt Erickson and Mike Bohn

Exec: UFC Apex shows are here to stay, but promotion seeking home-away balance

EDMONTON, Alberta, Canada – The UFC added a new record for its books Saturday in Edmonton, a not-uncommon occurrence when the promotion travels in the post-COVID era.

UFC Fight Night 246 at Rogers Place at attendance in excess of 16,000 for a $2.6 million gate, according to Dave Shaw, the promotion’s senior vice president for international operations. That dollar total is a new high-water mark for UFC “Fight Night” events in North America, Shaw said.

The UFC has increased the amount of events it does outside of its Las Vegas home base, but the vast majority of its non-pay-per-view events have been at the UFC Apex. That makes sense, Shaw said. But he also said fans can expect some chances to see a card outside “Sin City” more and more in 2025.

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