Everton are hoping that their new stadium at Bramley Moore Dock will be a 'game changer' for them on the world stage.
The site on the banks of the River Mersey has started to take shape in recent months with the steel framework for the 52,888-seater stadium rising from the ground and becoming a visible part of the Liverpool skyline.
For Everton, a club that has had to contend with financial challenges stemming from their heavy spend in the early years of Farhad Moshiri's tenure as owner and the ending of sponsorship deals with key partners USM Holdings due to the sanctions placed upon USM chief and Moshiri's long-time business associate Alisher Usmanov as a result of the Russian military invasion of Ukraine, finding a way to raise revenues across the board is vital for the long-term vision of being both financial sustainable and successful on the pitch.
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