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Timothy Coleman

Exclusive: 'We’re not going to compete on price' says Insta360 co-founder, but the Luna vlogging camera looks set to rival DJI with premium and exclusive features

DJI Insta360 LUNA Max Richter Future GoPro Tim Coleman

Insta360 Luna Ultra vlogging camera in the hand, outdoors in a grey urban scene.

Insta360 invited me to a hands-on event for its upcoming Luna Pro and Luna Ultra vlogging cameras, during which time I had the opportunity to test the dual-lens Ultra version and speak with the 360 camera manufacturer's co-founder, Max Richter.

I quizzed Max on everything from branching out into a new market dominated by DJI, to what Insta360's competitive advantages are and how a surprising number of Insta360 fans are using their action cams for photography.

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