
On the first day of Benzinga’s Cannabis Capital Conference in Chicago, Nancy Whiteman, CEO of Wana Brands; Luke Anderson, co-founder of Cann; and Erin Gore, founder and CEO of Garden Society, joined Madison Fiore, CEO of cannabis marketing agency Mattio Fiore, and Cy Scott, CEO and co-founder of cannabis data company Headset Inc., in a panel discussion on how cannabis brands can scale outside the multistate operator structure.
Panelists shared their strategies to scale their brands' footprint.