When Frederico Marchetti started internet fashion retailer Yoox.com in 2000, he became one of the pioneers of online shopping—and little did he know that two decades later, he'd be working with King Charles to make the fashion industry more sustainable.
Marchetti, who was born in Ravenna, Italy, details his unlikely career in his memoir, The Geek of Chic, which released on September 9. Speaking to Marie Claire, the businessman shares that despite not having a background in fashion, he was able to build Yoox from the ground up—and later combine forces with Net-a-Porter to become chairman and CEO of the Yoox Net-a-Porter Group. Like The King, Marchetti has always had an interest in sustainability, and he says when it comes to fashion, "I think there will be a kind of a survival of the greenest in a way."
