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Matt Bolton

Exclusive: Sonos CEO Tom Conrad explains why the new Sonos Ace Ultra headphones can achieve what fans wanted the first Ace to do, why its new Ultra soundbar is small, and the AI features of the company's new 'operating system'

Sonos Tom Conrad Matt Bolton Apple
A headshot of Sonos CEO Tom Conrad on the left, on the right is a close-up of the Sonos logo on a pair of Sonos Ace headphones.

Sonos has just made three new announcements: it's launching a new pair of headphones called the Sonos Ace Ultra; it's launching a new soundbar called the Sonos Beam Ultra; and it's rebranding its software side as an "operating system" that it's calling Sonos 27 — and is adding a new AI-enabled voice assistant, new AI agent integration, and smarter ways for its speakers to work together.

I spoke to Sonos' CEO Tom Conrad about the new launches — especially the new software, since any new software changes that Sonos makes will be met with caution from the community, as Conrad and I discussed last time we spoke.

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