Whenever I run into something that’s oddly hard to define, I usually take a beat. And something about marketing tech, or martech, has always felt abstract to me—if martech is all the tech tools that marketers need, then don’t thousands of things (whether built for marketing or not) fit into that category?
So, I was curious about marketing automation company Soci, stylized as SOCi and pronounced "soh-shee." The startup's been around for more than a decade and it provides a platform for multi-location companies like Dick’s Sporting Goods and Ace Hardware to manage their social media, search, reviews, and other digital marketing channels.
