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Fortune

Business

Jeremy Kahn

Exclusive: Seltz, a startup trying to reinvent web search for AI agents, raises $12.5 seed round

Google United States Amazon Fortune OpenAI

The founding team at Seltz, a startup trying to reinvent web search for AI agents, pose for a group photo with San Francisco's Golden Gate Bridge in the background. (Credit: Photo courtesy of Seltz)

The rise of AI has rekindled the long-dormant search wars. Chatbots and AI agents need to surface timely, relevant information about news and all kinds of products and services. AI startup Seltz is among the players lining up to take on Google, betting that AI agents and chatbots demand a new kind of search engine.

Today Seltz announced that it has raised $12.5 million in seed funding. The round was led by the European venture firm Speedinvest and the global investor B Capital, with participation from the Italian Founders Fund, United Ventures, and Future Back Ventures, the venture arm of Bain & Company.

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