The ’90s holds rank as arguably the greatest decade that ever was or will be. Part of the spectacle was the pinnacle of basketball culture led by the most prominent athlete of all time – Michael Jordan – who revolutionized the game in countless ways.
And now, Jordan’s son Jeffrey is following in his footsteps by redefining the fine art of the business of basketball.
Jeffrey is the co-founder of HEIR, which is hosting a venture in Atlanta next month featuring some of the top high school basketball players from around the country. It’s a two-on-two tournament called NFT JAM, which takes its cue from the smash-hit arcade game NBA Jam and puts a modern Web 3.0 spin on it.
