As artificial intelligence becomes widespread and easier to generate, it will become increasingly difficult to sort the authentic from the fake—or more specifically, from the deepfake. This situation has also created an opening for companies that specialize in identifying AI-generated content.
That includes a startup called OpenOrigins, which was founded in 2021, and combats fake media by using blockchain technology to verify the authenticity of photos, videos, and other digital content. On Thursday, the company announced it has raised $4.5 million in a seed investment led by Galaxy Interactive and is expanding globally.
