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Fortune
Fortune
Prarthana Prakash

Exclusive: Nestlé is expanding its $20 billion ‘emotional’ pet foods as it hones in on its top-performing brands

a cat eating from a plate held by a lady (Credit: Kannika Paison—Getty Images)

Nestlé is launching a new product under its Purina PetCare line, which owns six billionaire brands, including Friskies and Purina One, as the consumer goods company doubles down on its “big bets.”

The Swiss giant will launch a new jelly-like cat food under the Purina Gourmet Revelations brand in three meat variations across Europe. Meanwhile, Nestlé will also expand its mousse-based cat food under the Fancy Feast Gems brand in the U.S. in the coming months.  

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