Mike Tyson’s cannabis brand, Tyson 2.0, appointed Jackie (Northacker) Guarini as chief marketing officer to lead the company’s marketing strategy.
Guarini has more than a decade of professional experience in digital marketing, consumer connections, branding, and media initiatives. Prior to joining Tyson 2.0 team, she was head of commerce media for Anheuser-Busch InBev’s (NYSE:BUD) U.S. portfolio, where she built a first of its kind connected commerce strategy integrating shopper marketing, e-retail, and direct-to-consumer programs. She was in charge of social and programmatic partnerships working with companies including Google (NASDAQ:GOOGL), Meta Platforms (NASDAQ:FB), Pinterest (NYSE:PINS), Snapchat (NYSE:SNAP), Twitter (NYSE:TWTR), Code3, Apollo Global Management’s (NYSE:APO) Yahoo, and The Trade Desk (NASDAQ:TTD).
