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Benzinga
Benzinga
Business
Javier Hasse

EXCLUSIVE: LL Cool J's Rock The Bells Will Launch A Weed Lifestyle Brand Via House Of Kush Partnership

LL Cool J

House of Kush, a legacy genetics-focused cannabis enterprise, and American Cannabis Company have announced that they will collaborate with Rock The Bells, the hip-hop platform founded by LL Cool J, on the release of Strictly OG, a health and wellness lifestyle brand.

Strictly OG is defined as a legal cannabis imprint inspired by classic hip-hop and House of Kush’s legacy cannabis strains.

Launching in February of 2023, Strictly OG will feature THC, CBD and apparel product lines.
Rock The Bells, a  global lifestyle platform elevating hip-hop culture from its roots to modern day, serves as a creative advisor on the project, and will curate the brand’s classic hip-hop themed packaging and artist-inspired products for the full product line, which includes a range of cannabis flower and pre-rolls, accessories, CBD products, edibles and more.

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