Liverpool are looking to accelerate their retail efforts around the world as the club looks to position itself to make the most of opportunities that are arising from the continuing boom of the Premier League across global markets.
For decades the Reds have touched all points across the globe and cultivated a passionate fan base across continents, but with the rise of e-commerce and the ability for the club to market to a customer base of millions, the retail strategy has become an increasingly important part of the business.
In Liverpool there are three standalone retail outlets; Anfield, Liverpool One and Williamson Square. A little further afield and a short trip down the M53 there has been a store in Chester for the past few years.
